Ad serving is the technology which allows the placement of advertisements on a website or application.
A demographic, otherwise known as a demo, describes a person or group of people based on a number of factors such as age, sex and life stage. Advertisers like to target specific demographics that align with their product offer.
Programmatic Trading is the automated process of buying and selling online advertising based on impressions, timing to a target an agreed Audience Segment. The technology used to trade frequently updates over the course of the campaign to ensure expected audience delivery targets have been made.
A unique viewer is a single unduplicated profile of an individual person across all devices.
Reach counts the total number of different people exposed to an advertisement over a campaign period.It is often expressed as a percentage.
Frequency is the amount of times an individual person has been exposed to an advertising campaign over the course of the campaign.
The term TARP is an acronym for Target Audience Rating Point. It is a measurement used when purchasing TV and refers to the proportion of a specified demographic exposed to a television program or advertising campaign.